Hello!
In addition to my personal passion for art, professionally I design user experiences for digital applications and websites. I have worked in a variety of roles and strive for excellence in many disciplines from digital design and user experience to content strategy. Above all, the quality of my craft is my priority.
I've had the unique privilege to work on many diverse teams that are matrixed into talented digital product development departments. I enjoy wearing a lot of hats and helping drive the process with strategic planning, documentation, analytics, wireframing, storyboarding, user research, usability testing, journey mapping, creating personas, and creating design language systems… all to push concepts from paper to digital production with a user-centric focus.
Resume
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Blue Cross NC, Durham, NC
Oct 2022 - Present - Senior Product Designer - Experience Design
Dec 2021 - Oct 2022 - Manager, Customer Experience Design
Mar 2019 - Dec 2021 - Team Leader, Creative Strategy and Digital Experience - Apps & Portals
Aug 2017 - Mar 2019 - Sr. Visual Interface Designer
Apr 2014 - Aug 2017 - Visual Interface Designer
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ClearBlade, Raleigh, NC
Jul2011 - Aug 2013 - Web Designer
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NC State University - Campus Enterprises, Raleigh, NC
2010 - 2011 - Graphic Designer (print & web)
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Freelance Design
2010 - Present - Web Designer
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North Carolina State University
Bachelor of Arts (B.A.), Art + Design
2007 - 2011
Summa cum laude
Activities and societies: Rock Climbing, Chi Alpha, Triangle Swing Dance Group, Campus Enterprises, University Dining Graphic Design Work
North Carolina State University, Raleigh, NC - Computer Training Unit
Webmaster Certification, Design Media
2011 - 2011
Activities and societies: HTML5, CSS3, Javascript, PHP, MySQL, Database structures
Completed the following courses: XHTML Level 1+2, JavaScript Level 1, Adobe Dreamweaver, Web Design, Cascading Style Sheets Level 1+2, E-Commerce, Web Graphics, Design Usability Accessibility, Web Technologies, Adobe Flash
Licenses & certifications
N34 Tealeaf Technical Sales Mastery
Issued May 2013
M650 Rational Enterprise Modernization Sales Mastery v1
Issued Aug 2011
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User Experience Design
Agile Methodologies
Building & Maintaining Design Language Systems
Cross Functional Team Leadership
Project Management
User Research
Usability Testing
Illustration
Wireframing
Visual Design
Animation
I'm passionate about building design systems and strong user experience design teams based on the foundations of solid research and usability testing.
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Personality Type
Personality type doesn’t tell you everything about someone, but it can be a start in understanding their working style. I am an ENFJ according to a basic personality test.
While much of my work is independent, I thrive in a collaborative environment and enjoy leading design strategy work during the planning phase of any project. My strong sense of empathy helps me understand the needs of who I am designing for while doing user research.
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Toolbox
I’ve used a variety of design tools including Sketch, Zeplin, Overflow, Proto.io, InVision, etc., but my main toolkit these days consists of Figma for UI design and the Adobe suite for editing graphics. In addition, I’m familiar with a variety of analytic tools like Adobe Analytics, Tealeaf (IBM Certified), and Clarabridge.
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Focus Areas
There are numerous areas of focus within the UX Design field. These range from understanding the problem and the solution, as well as balancing the needs of the user and the business.
I excel at putting the user’s needs first, while building strong cases for the best user experience for business owners and stakeholders.
I’ve found presenting this information in a format that tells a clear story and communicates phased approaches to solutions helps get designs to production without sacrificing quality.
Get in Touch
My home team
"During the eight years that I have worked with Rebecca I have been impressed over and over again by her talents, her ability to learn new skills quickly, and her ability to effectively juggle many demands and people. Being a very accomplished visual designer and artist gives Rebecca a keen eye for design. I’ve seen her manage a large team of UX designers and do a great job even through confusing corporate reorgs. At the same time, she is passionate about ensuring that her team is given what it needs to deliver the kind of user experience the user would want. In addition, she has innovative ideas about designing experiences to help those who are the most challenged. With her easy going, but dedicated demeanor, she’s an excellent leader and an asset to any team."
"During the eight years that I have worked with Rebecca I have been impressed over and over again by her talents, her ability to learn new skills quickly, and her ability to effectively juggle many demands and people. Being a very accomplished visual designer and artist gives Rebecca a keen eye for design. I’ve seen her manage a large team of UX designers and do a great job even through confusing corporate reorgs. At the same time, she is passionate about ensuring that her team is given what it needs to deliver the kind of user experience the user would want. In addition, she has innovative ideas about designing experiences to help those who are the most challenged. With her easy going, but dedicated demeanor, she’s an excellent leader and an asset to any team."
"From the first day you took on a lead role, you've been an absolute pleasure to work for. You've been attentive to the needs of individual team members and have been open/forthcoming with necessary information during a period of disruption and transition. I see your capabilities in this role only expanding in the future as you take on more responsibilities. Blue Cross NC (and all of us) are lucky to have you!"
"From the first day you took on a lead role, you've been an absolute pleasure to work for. You've been attentive to the needs of individual team members and have been open/forthcoming with necessary information during a period of disruption and transition. I see your capabilities in this role only expanding in the future as you take on more responsibilities. Blue Cross NC (and all of us) are lucky to have you!"
"Great ability to digest what business and stakeholders want/expect from our team. Then distributing the work to the team so we are setup for success."
"Great ability to digest what business and stakeholders want/expect from our team. Then distributing the work to the team so we are setup for success."
"Rebecca delivers thoughtful work in a timely fashion. She is continually curious, looking for new ways to improve thing for our members and her teammates. She accepts feedback with grace and a desire to improve. And, she has the respect of peers who admire not only her creativity but her easy going and optimistic demeanor. She is a great ambassador for our culture."
"Rebecca delivers thoughtful work in a timely fashion. She is continually curious, looking for new ways to improve thing for our members and her teammates. She accepts feedback with grace and a desire to improve. And, she has the respect of peers who admire not only her creativity but her easy going and optimistic demeanor. She is a great ambassador for our culture."
"Rebecca has been a tremendous asset on the mobile team. Her focus on simplicity and delight is visible across the proposed mobile-first designs. Rebecca is very detail oriented, not just in the extensive documentation on the mobile work, but in what information she gathers to inform her ideas."
"Rebecca has been a tremendous asset on the mobile team. Her focus on simplicity and delight is visible across the proposed mobile-first designs. Rebecca is very detail oriented, not just in the extensive documentation on the mobile work, but in what information she gathers to inform her ideas."
